3rd Ad in a Series for On the Edge Gallery

This is the 3rd advertisement in a series of ads for On the Edge Gallery, published in the program booklets for all the Theatre, Opera, Ballet, etc. performances in the Phoenix area this Fall.

The concept I came up with for the ad series is to find a famous quote about art and interweave it through images of artwork from a variety of our gallery members.  A difficult balancing act with lots of kerning, letter spacing, and leading adjustments while trying to fit in different artworks, be it horizontal, vertical, skinny or square, orange or blue, from each artist. Like a puzzle, this one was really hard and many times I have to find another artwork by the same artist in a different format, color or subject that would fit better than the images they originally sent me. Needless to say, I love this process and delight in the minutia of moving an image 2 points to the left or adding 1 point of leading between lines of type just to create the right amount of black space!

My mixed media mosaic on an antique tractor disc "Looking Sharp, Miss!" is featured in this ad and you can see more works by all the other gallery artists featured in the ad on our website at www.OnTheEdgeGallery.com.